About the task
The works. Create a name, a brand, an identity, art direction for the marketing of the product & a tone of voice to communicate with the audience, along with the design & build of the actual product – the site itself. Everything from text copy, design and programming code.
The Requirements
Bright colors with a purpose, rebranding with a more modern look and feel. Fully responsive and adaptable to all formats from letterhead to billboards. Communicate “fresh” message with best practice of a good logo, i.e., touch, site, smell, taste. Arguably hear – as the peel from an orange makes a subtle sound.
Visual Identity




Colors



Typography

Collateral





Web Design


